Mission:

For users: Serve customers wholeheartedly, making human life colorful.

For employees: create development space, enhance employee value, and improve the quality of work and life.

For society: to promote the healthy development of undertakings and serve the progress of social civilization.

Business philosophy:

Integrity! Be realistic! Innovation! Efficient! Responsibility!

Moral values:

Rather lose money than lose credibility; Being a pure and innocent person, doing things openly and honestly;

Strive for excellence in work, treat people sincerely and pragmatically; All businesses, regardless of size, are treated equally;

Corporate Style:

Serious, responsible, strict, proactive, and efficient

Serious: Striving for excellence and delving into the bottom line

Responsible: Dare to take responsibility and be responsible to the end

Strict: Strict management, strict rewards and punishments. Strictly discipline oneself and others, strictly follow the workflow, and strictly reward and punish.

Proactive: Actively accepting tasks, taking responsibility, identifying problems, and improving.

Efficient: Clear work plan and quick response. Complete today's tasks and make room for tomorrow.